7/6/10 - The Catch 22
I am dying here, absolutely dying...
I need to either:
A) get an investor
B) get a loan
C) go at it by myself
So that I may either:
D) hire a new PR agent
E) hire a sales rep
F) hire a new branding designer FIRST so that when I hire either D) or E) I have better materials
In addition I need to:
G) make and sell new merchandise (Collide, Abney Park, Sailor Twain, Repo Z-guns)
H) make market sell (and make custom boxes for) a new line of steel belt buckles
I) new RockLove Logo - for the usage of F) the branding designer and J) totes H) buckles
J) RockLove tote bag thank you gifts
K) Civilian Press workings
L) new higher end gold and diamond Medallion line so that when it comes time...
M) hire a photographer for new product shots for the F) branding designer's new materialsSO THAT ULTIMATELY:
Z) all the fancy stores and press from the D) PR agent and E) sales rep are impressed and want to carry/promote RockLove. Once they see F) branding designer's fancy look books and line sheets.
.... and this doesn't include other projects, collaborations, SEO optimizing, revamping my blog, improving the website, making/shipping jewelry, customer service, current stores ....
I would ball up and cry except it's 100 degrees precisely outside and if any part of my body touches itself, my skin will melt together permanently with the heat.